Saturday, October 10, 2015

Managing is more than just marketing

We've all seen it happen. "Luxury" apartments that start out as luxurious; but, after time, "not so much". Maintaining luxury apartments takes work. It involves addressing tenants' concerns--both with their individual apartments as well as with spaces and amenities that are available for all tenants to use and to enjoy.

We have no complaints when it comes to addressing maintenance requests for our apartment. The maintenance requests that we've filed through the residents' part of the Marque website have been dealt with promptly, competently and completely. 

However, there isn't a similar way for residents to log their concerns about "public" spaces and amenities for all residents. Why? It seems simple enough--put a tab on the residents' part of the Marque website, similar to the tab for logging maintenance requests for individual apartments, to address resident concerns about corridors, elevators, grounds, pool, and other rooms and amenities that are available for all residents.  

The residents' part of the Marque website could also include a tab that contains those rules and regulations that are necessary for maintaining a good living environment--noise, cleanup and disposal of pet waste, use and care of exercise equipment, computers, pool table, grills, craft supplies and other "public" amenities, violations, etc. This tab, along with the tab for residents to log their concerns about "public" spaces and amenities, would provide residents with what they need to do their part in keeping the Marque luxurious.

Every businessperson knows that the best way to sustain and grow your business is to have repeat customers. Neglecting residents' concerns with "public" spaces and amenities, and for creating a living environment that all residents can enjoy, is a surefire way to turn "luxury" apartments into "not so much", and for losing your best (repeat) customers.







The Marque at Heritage Hunt 
marque apartments 
Gainesville VA 
Community Realty Company, Inc. 
Huntgain Marque LLC 





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